Rivian Says R2 Is Its Best-selling Vehicle
Rivian says its R2 led vehicle sales by volume in the third quarter as deliveries rose and the company raised its annual delivery forecast.
Rivian’s R2 SUV became its best-selling vehicle by volume in the third quarter of 2026, the company said in earnings results reported by TechCrunch and The Verge. Rivian did not disclose how many R2s it delivered, but said the model drove much of its increase in deliveries from the previous quarter.
Table of Contents
R2 leads a record quarter
Rivian produced 19,751 vehicles and delivered 19,248 in the quarter. According to The Verge, deliveries rose 45 percent from a year earlier, while production increased 85 percent. TechCrunch reported that Rivian delivered 12,194 vehicles in the second quarter of 2026 and said the addition of a second production shift at its Normal, Illinois, factory contributed substantially to the increase.
Rivian does not publish sales figures for individual models. The Verge reported that the R2 outsold the R1T pickup, R1S SUV and Electric Delivery Van during the quarter. Launched in June, the R2 is intended to sell in greater numbers than Rivian’s earlier vehicles.
Higher deliveries, continuing losses
TechCrunch reported that Rivian raised the lower end of its annual delivery forecast from 65,000 to 67,000 vehicles; the company had previously projected a range of 65,000 to 70,000. It was Rivian’s second increase to delivery guidance this year, according to TechCrunch, after three years in which annual shipments did not exceed 50,000 vehicles.
The Verge put third-quarter revenue at $2.155 billion, up 38 percent year over year. It reported $1.55 billion in automotive revenue and $605 million from software and subscriptions. Rivian recorded $176 million in total gross profit, according to The Verge, although its automotive business still had an $80 million gross loss. TechCrunch reported a $913 million net loss for the quarter, compared with $1.2 billion a year earlier.
The Verge said technology licensing to Volkswagen and customer subscriptions contributed to software and services profit as Rivian absorbed costs associated with launching the R2. Those earnings figures show why becoming the top-selling model does not, by itself, make the R2 Rivian’s largest source of revenue.
Lower-priced versions are planned
Both reports say Rivian plans less expensive R2 versions, but they give different prices. TechCrunch listed a Premium version starting at $53,990 later this year and versions priced as low as $44,990 in 2027. The Verge listed the Premium at $55,485, followed by two Standard versions priced at $49,985 and $46,495 in 2027. Neither report explained the difference.
Sources
This story was compiled by AI from the reports below. Read the originals for the full details.