Meta Lets Facebook Users Tell Its Algorithm What They Want
A new AI-powered feature lets Facebook users describe the topics they want to see more or less often in Feed and Reels.
Meta is rolling out “Your Algorithm” on Facebook, giving users a new way to influence recommendations in Feed and Reels. Instead of relying only on signals such as what people engage with, the feature lets them describe, in their own words, what they want to see more or less often, according to TechCrunch and Engadget.
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How users can change their recommendations
Users can open the “Your Algorithm” menu from individual Feed posts and Reels, Engadget reports. There, they can add topics to lists of interests and things they are not interested in, or write a description of the content they want to see. TechCrunch says Meta has also updated the three-dot menu on posts so users can reach the feature or choose “Interested” and “Not interested” directly.
Meta may ask follow-up questions about what a user liked or disliked, allowing more detailed feedback, according to TechCrunch. The outlet says changes to users’ preferences are reflected in their recommendations in real time. The aim, Meta says, is to make those recommendations more relevant.
Why Meta says the feature is possible
Meta attributes the new controls to its use of large language models in Facebook’s ranking systems, Engadget reports. The company says those models can interpret the interests and intent in a person’s written request, rather than relying solely on what their past activity suggests they like.
Facebook is not Meta’s first platform to offer this kind of control. TechCrunch reports that Instagram introduced “Your Algorithm” for Reels in December 2025 and extended its customization options to Feed and Explore in June. The outlet also notes that Threads has a related feature called “Dear Algo,” which lets users influence recommendations.
What remains unclear
The controls may make it easier to correct recommendations that miss the mark, but the reports do not establish how broadly Facebook will honor requests. Engadget’s reporter said the Facebook update had not yet reached their app, so they could not test it. They also noted limits in the Instagram version: it did not let them specify posts from people they follow as an interest or ask to see fewer ads.
That leaves an open question about whether users can request wider changes to their feeds, rather than adjustments to particular topics. For now, the announced feature gives them a more direct way to tell Facebook what they want its recommendations to include—or avoid.
Sources
This story was compiled by AI from the reports below. Read the originals for the full details.