Meta Launches Style Sketch AI Fashion App In Three Countries
Style Sketch builds a digital wardrobe from users’ clothes, suggests outfits and offers virtual try-ons, but Meta has not said whether it will expand the app.
Meta has launched Style Sketch, an AI fashion app that suggests outfits from clothes users already own. The app is available on iOS and Android in Indonesia, Singapore and Thailand, according to TechCrunch and Engadget. Its limited release adds another standalone AI app to Meta’s recent lineup, though the company has not announced plans to bring Style Sketch to more markets.
Table of Contents
Building a wardrobe from photos
Style Sketch turns photos of clothing into a virtual closet that it can use to recommend combinations. TechCrunch says users can connect the app to Instagram to draw on photos they have posted there. Engadget says the app can connect to both Facebook and Instagram; social media consultant Matt Navarra, who first spotted the launch, also described connections to both services in a post cited by TechCrunch.
Connecting a social account is not the only way to add clothes. Both outlets say users can upload images from their camera rolls or take new photos. TechCrunch also says the app accepts short videos. Those options let users add items without relying on an existing collection of social media posts.
Outfit ideas and virtual try-ons
Once clothes are in the app, users can ask Style Sketch to build an outfit around a particular item rather than start with a general suggestion. They can also preview combinations on a virtual model matched to their body shape and skin tone, according to the app description cited by TechCrunch.
The app offers suggestions for specific circumstances, too. Engadget says users can tell it the day’s weather. For trips, TechCrunch reports that users can enter a destination, trip length and planned activities to receive a day-by-day outfit plan that accounts for the forecast and itinerary.
Meta’s wider app push
Style Sketch enters a field with other AI wardrobe and try-on tools. TechCrunch points to wardrobe apps such as Alta and similar features in Google Photos. Engadget also notes virtual clothing try-ons in Google’s AI Search and a photo-based try-on feature from OpenAI. TechCrunch suggests Meta may distinguish Style Sketch through its Instagram integration, which gives users a way to start with photos they have already shared.
Both reports place the launch alongside Meta’s recent releases of other AI apps, including Waddle World. TechCrunch says CEO Mark Zuckerberg told employees earlier this year that AI-driven efficiencies would help Meta release apps faster and in greater numbers. The company did not respond to TechCrunch’s request for comment, and TechCrunch says it is unknown whether Style Sketch will launch more widely.
Sources
This story was compiled by AI from the reports below. Read the originals for the full details.