Emmy Awards To Move To Prime Video In 2027
Amazon’s six-year deal will put the Emmy Awards on Prime Video worldwide, with free viewing available to people who do not subscribe to Prime.
The Emmy Awards will move from broadcast television to Prime Video in 2027 under a six-year agreement between Amazon and the Television Academy. The ceremony will be free to watch worldwide, including for people who do not subscribe to Amazon Prime.
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A new home for the ceremony
Prime Video will stream the Emmys in more than 240 countries and territories, according to TechCrunch and Engadget. The 2027 ceremony is scheduled for September, The Verge reported. The deal ends the awards show’s longstanding rotation among ABC, CBS, Fox and NBC, giving it a dedicated home for the first time in roughly seven decades, according to TechCrunch.
The reports do not establish where every Emmy-related event will be shown. Engadget said Prime Video may carry additional Television Academy programming, such as its Hall of Fame ceremony, but noted that the future viewing home of the Creative Arts Emmys remains unclear.
What the rights may cost
Amazon and the Television Academy did not disclose the deal’s financial terms, TechCrunch reported. Engadget and The Verge cited Deadline’s estimate that Amazon is paying between $20 million and $25 million a year for the main ceremony. At the lower end of that reported range, six years of payments would total $120 million; the figure is an estimate, not an announced deal value.
The agreement gives Prime Video an exclusive global stream of the ceremony, according to Engadget. Free access means the move to a streaming platform will not require viewers to buy a Prime subscription to watch the show.
Awards shows shift toward streaming
The change follows a year in which the Emmys’ NBC audience declined nearly 10% from the previous year, according to figures TechCrunch attributed to the AP. This year’s audience of 6.87 million was still above the ceremony’s low of 4.3 million in January 2024. TechCrunch described the move as coming amid concern about potential viewership declines as audiences shift toward streaming.
Other awards ceremonies have also struck streaming deals. TechCrunch reported that Netflix has streamed the Screen Actors Guild Awards since 2024, while YouTube is set to become the home of the Oscars in 2029. The Verge described live events as an increasingly sought-after offering for streaming services. The Emmys’ move also puts the ceremony on a type of platform already prominent among its winners: The Verge reported that Apple TV had the most wins of any network at this year’s awards.
Sources
This story was compiled by AI from the reports below. Read the originals for the full details.