Chatgpt Adds Virtual Clothing Try-ons And Saved Products
OpenAI is rolling out virtual try-ons and a way to save products in ChatGPT, extending the assistant’s shopping features.
OpenAI has introduced virtual try-ons and a product-saving feature in ChatGPT. According to TechCrunch, the two shopping tools launched globally on October 1. Users can generate an image showing how clothing or accessories might look on them, then save products they want to revisit.
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How virtual try-on works
A Try On button appears in ChatGPT shopping results. TechCrunch says users can upload a selfie or a full-body photo to see an item on themselves. Engadget describes the process differently, saying users are prompted to upload both a selfie and a full-body photo after selecting a clothing item and tapping Try on.
Users are not limited to items ChatGPT finds. Both outlets report that someone can upload an image of a product, such as a screenshot from the web, and ask ChatGPT to generate a try-on image. TechCrunch says the feature covers accessories as well as clothing.
OpenAI says the images are generated with ChatGPT Images 2.5. According to TechCrunch, the company claims the model produces more natural lighting and richer textures, follows editing instructions more reliably, and generates images faster.
Products can be saved for later
The second feature lets users save products they discover to a Library in the app. TechCrunch calls it Favorites and says saved products appear alongside try-on images, making it possible to return to both after a shopping session.
OpenAI also suggested ways to use ChatGPT beyond trying on a single item, TechCrunch reports. A user could describe a style and ask the assistant to find pieces for an outfit, or upload a photo of a celebrity’s look and ask it to find items available to buy.
Uploading personal photos brings a privacy consideration. Engadget notes that, by default, images uploaded from a personal ChatGPT account can be used for training unless the user opts out.
Another step into shopping
The release follows OpenAI’s earlier experiments with shopping in ChatGPT. Both outlets say its Instant Checkout feature has been discontinued; TechCrunch reports that it did not perform well. Engadget also notes that merchants can advertise products and services through ads in chats.
ChatGPT is entering an area where users already have other options. Google introduced a similar virtual try-on feature in Search in 2025, according to Engadget, while TechCrunch points to Google and Pinterest as established sources of fashion inspiration and product discovery. TechCrunch says it remains unclear whether shoppers will choose ChatGPT as their first stop for those tasks.
Sources
This story was compiled by AI from the reports below. Read the originals for the full details.